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COCO
Sector:
Personal
Location:
My Imagination
Year:
2024
Visuals
Info
Services
Product Design, Graphic Design, Branding, Creative Direction
Description:
The nickname 'Coco' was coined by a colleague, and let’s just say, it’s never been my favorite—for obvious reasons. But while shopping for hot chocolate one day, I noticed the same tired brands: Swiss Miss, Hershey’s... nothing millennial-focused or cool in sight. Where were the 'Goodles' or 'Magic Spoons' of hot cocoa? That’s when it hit me: why not create a fresh, fun hot chocolate brand myself? Enter COCO—a trendy, playful take on the classic, bringing a breath of fresh air to a stale market. While it’s not hitting shelves anytime soon, who knows? Maybe you’re the one to make it happen!
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